Twice the applicants PLUS a 33% reduction in costs

Strukton Rail AB maintain and build new rail systems across Sweden. For Strukton Rail, employees are the key organisational asset! Employee expertise and a learning, helpful culture work together to create the right environment for success.

This fantastic employer nevertheless struggled with an employer brand relatively unknown outside of the railway industry. As a consequence, job listings had to work that much harder to attract needed talent such as electricians and other skilled workers.

Candidates also needed to be based in, or willing to travel to, remote areas of Sweden for lengthy stretches of time. To make a challenging situation worse, electricians are currently in great shortage on the Swedish talent market... let alone electricians specialised in railways, tramways or subways. Before Adway, Strukton Rail struggled to attract a single applicant for these and other roles!

Strukton Rail knew they needed to invest in social media to reach passive candidates, and initially went the agency route. Results were good - but did not deliver at a feasible ROI while the expense limited the number of roles that could be promoted.