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Go beyond the pipeline.
Boost your quality of hire.

 

For years, TA leaders have wondered if social media actually attracts higher-quality candidates. This report reveals the answer.

 

Based on 80+ pages of industry-first research and data from thousands of job campaigns, Adway’s 2025 Annual Report uncovers how AI-powered social recruiting is delivering better candidates, faster.

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Download your copy now and discover: 

 

  • The data proving social media’s impact on application quality and hiring speed
  • Why manual targeting is dead - and what’s replacing it
  • How social recruiting engages untapped talent pools before competitors do

Social Media’s Role in Recruitment: An Academical Perspective

 

With insights from cutting-edge research at LMU Munich and real data from thousands of social recruiting campaigns, we reveal how programmatic advertising and AI are reshaping the way companies target untapped talent on social media. 

 

 

See the research

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The report at a glance

 

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