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About:
PEAB is a Nordic Community Builder with 16,000 employees and net sales of SEK 58 billion. With a local presence and focus on owned resources, PEAB develops and builds everyday life where it is lived.
Location:
Sweden, Norway, Finland, Denmark
From the moment a vacancy is created in the ATS, Adway Connect automates the process of on-brand job ad creation, publication, targeting and optimisation, leading to immense time saving.
Adway experts worked together with PEAB to quickly create engaging and programmatic employer branding campaigns, strengthening the employer brand and growing the social talent pool 24/7.
Adway does more than just push out ads - we create smooth, engaging candidate journeys. A newer, smoother application process designed for quick application from any device ensured results.
In one initiative, ads through the Adway platform increased the proportion of female applications with 72% compared to other channels, such as job boards.
The employer branding project created an astounding increase in brand recognition: 17.6% of men and 21.4 % of women remembered the PEAB campaign.
Smart, automated candidate journeys through Adway freed up significant time from the in-house team, allowing recruiters to focus on meeting candidates rather than searching for them.
Since we started working with Adway we have more than doubled the number of candidates into our vacancies, and that is a fantastic result. And we have also made sure that we attract relevant candidates because we have a high engagement on our ads.
Head of Recruitment @ Peab